Handcrafted. Sustainable. Timeless.
At Rooh London, we celebrate Indian craftsmanship through small-batch collections of block-printed clothing, accessories, and homeware - created to bring joyful colour and effortless elegance into everyday life.
Current Dispatch Dates
We are taking a short break between 14th - 21st Feb. All orders placed during this time will be dispatched by 24th Feb. Thank you for your understanding and patience.
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PEONY STRIPE FLORAL QUILTED TOTE BAG
Regular price £42.00 GBPRegular priceUnit price per -
PEONY STRIPE FLORAL QUILTED TRAVEL & COSMETIC POUCH SET
Regular price £24.00 GBPRegular priceUnit price per -
QUILTED COTTON WASH BAG - DUSTY ROSE FLORAL
Regular price £18.00 GBPRegular priceUnit price per -
LIGHT COTTON ROBE - PINK FLORAL VINE
Regular price £45.00 GBPRegular priceUnit price per -
MEADOW BLOOM LONG PJ SET
Regular price £49.00 GBPRegular priceUnit price per -
DUSTY ROSE FLORAL LONG PJ SET
Regular price £49.00 GBPRegular priceUnit price per -
LUXURY QUILTED COTTON ROBE - PINK FLORAL VINE
Regular price £95.00 GBPRegular priceUnit price per -
BLUE ROSETTE QUILTED TOTE BAG
Regular price £42.00 GBPRegular priceUnit price per
Our Collections
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Long Cotton PJ Sets
Settle into softness with our ladies cotton pyjamas, made from 100% breathable...
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Quilted Cotton Robes & Dressing Gowns
Wrap yourself in comfort with our quilted cotton robes, handcrafted from 100%...
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Cotton Robes & Dressing Gowns
Discover our collection of women’s cotton kimono robes, handcrafted from 100% breathable...
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Kids Cotton Pyjama Sets
Discover our collection of kids’ cotton pyjamas, made from 100% breathable Indian...
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Velvet Kimono Robes
Wrap yourself in luxury with our velvet kimono robes - crafted from...
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Velvet Jackets
Luxurious, artful, and effortlessly chic - our velvet jackets are designed to...
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Quilted Tote Bags
Our quilted cotton tote bags are made for everyday use - strong,...
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Quilted Wash Bags
Our quilted washbags combine everyday practicality with artisan design. Hand block printed...
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Quilted Cotton Vests
Reversible, hand block printed cotton gilet vests - lightly quilted for comfort...
Featured In
Rooh | Soul. Spirit.
Rooh means “soul” in Urdu - a word that captures the heartbeat of our brand.
Born from Smriti’s upbringing in New Delhi, Rooh London is a celebration of colour, craft, and India’s centuries-old artisan traditions.
Our collections are made slowly, in small batches, by artisans who bring generations of skill to every stitch and print. From clothing and accessories to heirloom-style quilts, each piece carries a story meant to be treasured.
By choosing Rooh, you help sustain artisan communities and preserve the craft traditions that make these pieces possible.
Customer Reviews
Read the Journal
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A Taste of Diwali - A guest blog by Renu Bhardwaj
Discover Diwali traditions and a heartwarming family recipe in this guest blog by Renu Bhardwaj. Learn how to make her delicious kheer and create lasting memories with your loved ones...
A Taste of Diwali - A guest blog by Renu Bhardwaj
Discover Diwali traditions and a heartwarming family recipe in this guest blog by Renu Bhardwaj. Learn how to make her delicious kheer and create lasting memories with your loved ones...
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Top 10 Experiences in India: A Guest Blog by So...
Discover the essence of India with Sian's expert guide to the top 10 must-have experiences—from vibrant festivals and artisan crafts to serene backwaters and exhilarating safaris.
Top 10 Experiences in India: A Guest Blog by So...
Discover the essence of India with Sian's expert guide to the top 10 must-have experiences—from vibrant festivals and artisan crafts to serene backwaters and exhilarating safaris.
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