Welcome to Rooh, an independent lifestyle brand based in London, deeply rooted in the vibrant culture and rich heritage of India.

At Rooh, we believe in the beauty of slow fashion, the empowerment of local artisans, and the celebration of their extraordinary craftsmanship. Our bespoke block print collection is lovingly and expertly handcrafted in small batches by skilled artisans in India. Each piece is unique, embodying the story of years of skill and experience. When you choose Rooh, you're not just buying a product—you’re helping to preserve incredible craftsmanship and support sustainable livelihoods for many.

Our collection is a heartfelt homage to the traditions our founder Smriti grew up with in New Delhi. It features a range of prints that honour her heritage while seamlessly fitting into contemporary style. The bright, vibrant colours in our collection reflect the vividness that defines life in India. Whether you're searching for a timeless piece of clothing or a distinctive home décor item, our limited edition pieces are designed to endure and become cherished additions to your wardrobe and home.

We invite you to explore our collection and discover pieces that bring a touch of unique sophistication and a splash of colour to your everyday moments.

Thank you for choosing Rooh and for joining us on this journey.