Rooh is a sustainable fashion and homeware brand designed for those who seek to add ethically made, affordable luxury to their lives. Our handcrafted block print collections—spanning sleepwear, womenswear, and homeware—bring a touch of timeless elegance and vibrant colour to your everyday, seamlessly integrating into your daily life.

Every piece at Rooh is a testament to the artistry of skilled artisans who have perfected their craft over generations. Each item is unique, reflecting the vibrant spirit of India, inspired by its stunning architecture, colorful festivals, and rich cultural heritage. We are committed to ethical craftsmanship, with all our products proudly made in small batches using responsibly sourced materials.

At Rooh, we celebrate slow fashion by showcasing the exquisite block prints of Jaipur, while also fostering sustainable livelihoods for artisan communities across India. Join us in embracing a style that’s as meaningful as it is beautiful.