About the Brand

Rooh | Soul | Spirit

Rooh is a sustainable fashion and homeware brand for those who want to infuse their lives with ethically made affordable luxury. Our sustainably handcrafted block print sleepwear, womenswear, and homeware, brings a touch of timeless style and a pop of colour to your everyday.

Our products are made by skilled artisans who have been honing their craft for generations. Every piece in our collection is unique and is a celebration of the vibrant soul of India, inspired by its splendid architecture, colourful celebrations, and its incredibly rich culture and heritage. All our products are ethically and lovingly handcrafted using responsibly sourced materials in small batches. We celebrate slow fashion, sharing with you the beautiful block prints of Jaipur, while creating sustainable livelihoods for artisan communities in India.


Women on the Rooh production team in Jaipur