About the Brand
Rooh | Soul. Spirit.
Rooh London is a UK-based sustainable lifestyle brand that celebrates the soul of Indian craft.
Inspired by India’s colours, traditions, and timeless artistry, our collections are created for those who find joy in colour and value the story behind what they wear and live with. For those who choose connection over consumption, and who believe true luxury lies in pieces made to last - soulful, sustainable, and timeless.
Our philosophy is simple: design that endures, made slowly. Each piece is handcrafted in small batches by artisan partners in India, using techniques refined over generations. By choosing Rooh London, you’re supporting artisan communities, helping preserve centuries-old traditions, and ensuring they continue to thrive in a modern world.
