About the Brand

Rooh London is a lifestyle brand rooted in the colour and craft of India, and designed for everyday living.

Inspired by the textiles and traditions I grew up around, Rooh brings together heritage techniques and a modern, wearable aesthetic - pieces that feel as good as they look, and are made to be lived in.

Each collection is created in small batches with artisan partners in India, using traditional printing techniques passed down through generations. The result is clothing and accessories that are not mass-produced, but made with intention - where small variations are part of the story.

Rooh is for those who are drawn to colour, who value craftsmanship, and who choose pieces with meaning over trends.