About the Brand
Rooh | Soul. Spirit.
Rooh London is a UK-based sustainable lifestyle brand that celebrates the soul of Indian craft.
Inspired by India’s colours, traditions, and timeless artistry, our collections are created for those who find joy in colour and meaning in the pieces they wear and live with. For those who choose connection over consumption, and believe true luxury lies in things made to last - soulful, sustainable, and timeless.
Our philosophy is simple: design that endures, made slowly. Each piece is handcrafted in small batches by artisan partners in India, using techniques refined over generations. By choosing Rooh, you help sustain artisan communities and keep centuries-old traditions alive in a modern world.
