Rooh London brings colour, craft, and soul to everyday living. Our name comes from the Arabic word Rooh, meaning “soul” or “spirit.” Rooted in India’s rich traditions and reimagined for today, our collections are handcrafted in small batches by skilled artisans - from clothing and accessories to heirloom-inspired quilts. Every piece carries a story of heritage, connection, and beauty that lasts. By choosing Rooh, you help sustain artisan communities and preserve centuries-old craft.