Handcrafted. Sustainable. Timeless.

At Rooh London, we celebrate Indian craftsmanship through small-batch collections of block-printed clothing, accessories, and homeware - created to bring joyful colour and effortless elegance into everyday life.

New In: Embroidered Suzani Jackets

Discover our one-of-a-kind cotton velvet Suzani Jackets – each piece is a wearable work of art, and no two jackets are ever the same. 

SHOP SUZANI JACKETS

Featured In

Rooh | Soul. Spirit.

Rooh London brings colour, craft, and soul to everyday living.

Our name comes from the Urdu word Rooh - meaning “soul” or “spirit.”

Founded by Smriti and inspired by her upbringing in New Delhi, Rooh is rooted in India’s rich traditions and reimagined for today. Our collections are handcrafted in small batches by skilled artisans - from clothing and accessories to heirloom-inspired quilts.

Each piece carries a story of heritage, connection, and beauty that lasts. By choosing Rooh, you help sustain artisan communities and preserve centuries-old craft.