Handcrafted. Sustainable. Timeless.
At Rooh London, we celebrate Indian craftsmanship through small-batch collections of block-printed clothing, accessories, and homeware - created to bring joyful colour and effortless elegance into everyday life.
New In: Quilted Cotton Robes
Handcrafted from soft Indian cotton and lightly quilted for comfort - our new quilted robes wrap you in warmth, colour, and the feeling of a warm hug. Perfect for slow mornings, cosy evenings, and gifting season.
Our Collections
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Long Cotton PJ Sets
Settle into softness with our ladies cotton pyjamas, made from 100% breathable...
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Quilted Cotton Robes & Dressing Gowns
Wrap yourself in comfort with our quilted cotton robes, handcrafted from 100%...
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Cotton Robes & Dressing Gowns
Discover our collection of women’s cotton kimono robes, handcrafted from 100% breathable...
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Kids Cotton Pyjama Sets
Discover our collection of kids’ cotton pyjamas, made from 100% breathable Indian...
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Velvet Kimono Robes
Wrap yourself in luxury with our velvet kimono robes - crafted from...
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Velvet Jackets
Luxurious, artful, and effortlessly chic - our velvet jackets are designed to...
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Quilted Tote Bags
Our quilted tote bags are designed for everyday use – strong enough...
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Quilted Wash Bags
Our quilted washbags combine everyday practicality with artisan design. Hand block printed...
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Quilted Cotton Gilets
Reversible, hand block printed cotton gilets - lightly quilted for comfort and...
Featured In
Rooh | Soul. Spirit.
Rooh London brings colour, craft, and soul to everyday living.
Our name comes from the Urdu word Rooh - meaning “soul” or “spirit.”
Founded by Smriti and inspired by her upbringing in New Delhi, Rooh is rooted in India’s rich traditions and reimagined for today. Our collections are handcrafted in small batches by skilled artisans - from clothing and accessories to heirloom-inspired quilts.
Each piece carries a story of heritage, connection, and beauty that lasts. By choosing Rooh, you help sustain artisan communities and preserve centuries-old craft.
Customer Reviews
Read the Journal
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A Taste of Diwali - A guest blog by Renu Bhardwaj
Discover Diwali traditions and a heartwarming family recipe in this guest blog by Renu Bhardwaj. Learn how to make her delicious kheer and create lasting memories with your loved ones...
A Taste of Diwali - A guest blog by Renu Bhardwaj
Discover Diwali traditions and a heartwarming family recipe in this guest blog by Renu Bhardwaj. Learn how to make her delicious kheer and create lasting memories with your loved ones...
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Top 10 Experiences in India: A Guest Blog by So...
Discover the essence of India with Sian's expert guide to the top 10 must-have experiences—from vibrant festivals and artisan crafts to serene backwaters and exhilarating safaris.
Top 10 Experiences in India: A Guest Blog by So...
Discover the essence of India with Sian's expert guide to the top 10 must-have experiences—from vibrant festivals and artisan crafts to serene backwaters and exhilarating safaris.
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