Handcrafted. Sustainable. Timeless.

Rooh London celebrates India’s heritage with small-batch fashion, accessories, and homeware — created to bring joyful colour and timeless elegance into everyday life.

Where Comfort Meets Colour.

Beautifully soft, block-printed sleepwear — for sweet dreams, slow mornings, and everything in between.

SHOP SLEEPWEAR

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Our Collections

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Rooh | Soul. Spirit.

At Rooh London, we believe everyday life deserves colour, craft, and soul.

Our name comes from the Arabic word Rooh, meaning “soul” or “spirit. Rooted in India’s rich traditions and reimagined for modern living, our collections bring together timeless block prints, joyful palettes, and the artistry of slow fashion.

Each piece is handcrafted in small batches by artisan partners in India, using techniques refined over generations — from fashion and accessories to heirloom-inspired quilts. Made to be lived in and loved, every piece carries connection, meaning, and beauty that lasts.

By choosing us, you help sustain artisan communities and preserve centuries-old craft ensuring these traditions thrive in the future.

Welcome to Rooh London — where heritage meets contemporary style, and every piece carries a story.

Meet the Founder

The Magic of Block Printing

Block printing is a magical art form that encompasses sustainability, slow fashion, and generations of artisan expertise. Dating back 500 years, this ancient technique involves carving intricate designs onto wooden blocks, which are then dipped in eco-friendly dyes and pressed onto fabric. The process is remarkably sustainable, employing natural materials and reducing the carbon footprint of fast fashion. Each piece is lovingly handcrafted by skilled artisans, preserving traditional knowledge passed down through generations. The result is unique, timeless clothing and home furnishings that celebrate the beauty of imperfections and foster a deeper connection to our clothing and the planet.

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